🎮
Branding & Web Design 2025
Playable!
GiggleBytes Game Studio
Retro cartoon landing page with bouncy interactive components and game-style UI elements.
Available for selected projects
Hey, I'm Toby! I sketch code into life.
Blend of bold lines, bright colors, and clean code for playful characters and high-converting websites. Builds visual identities and custom frontends by day; sketches doodles by night.
Toby Sparks — Creative Developer & Illustrator
✦ My Work
My Selected Creations
A mix of branding, illustration, and creative frontend work for real clients.
🥤
Illustration & Packaging 2024
Tasty!
Bloop! Soda Rebrand
Quirky character mascots and sticker package design for a craft soda brand refresh.
✅
UI/UX & Mobile Design 2024
Productive!
DoodleQuest Task Manager
Gamified task tracker with hand-drawn cartoon widgets and progress animations.
🚀
Creative Frontend & Dev 2023
Space Dust!
AstroQuest Intergalactic
Space-themed children's learning app with physics-based vectors and interactive planets.
✦ What I Do
Creative Services I Offer
Four pillars of creative work, from pen-and-paper concepts to production-ready code.
🎨
Character Illustration
Whimsical, expressive cartoon-style illustrations — custom mascots, editorial spot graphics, and digital sticker assets.
MascotsStickersIcons
⚡
Brand Identity Systems
Complete styleguides, vector assets, logomarks, typography tokens, and cartoon collateral from scratch.
LogosStyleguidesOutlines
👾
Creative Frontend Coding
Responsive web interfaces using Astro 6 and TypeScript — fast, accessible, and visually memorable.
Astro 6TailwindReact
✨
Motion & Animation
Micro-interactions and scroll animations using Anime.js and SVG — character states, transitions, and scroll reveals.
Anime.jsScroll RevealTransitions
✦ How I Work
My Creative Storyboard
Five repeatable steps that take any project from raw idea to shipped product.
01
🔍 Discover
Understanding target metrics, reviewing sketchbook briefs, and alignment mapping.
02
✏️ Sketch
Creating digital character doodles, bento layouts, and user flows.
03
📐 Design
Refining vectors, styling UI tokens, and defining page grids.
04
✨ Animate
Writing code scripts, structuring motion frames, and checking performance.
05
🚀 Launch
Polishing code build specs, SEO testing, and publishing to hosting networks.
✦ About Me
Meet the Sketchbook Character
👨🎨
Toby • In Action ✏️
"Coding is just drawing in coordinates.
Designing is writing stories with outlines!"
— Toby Sparks
Creative Developer, Vector Painter & Problem Solver
Multidisciplinary builder with 6+ years working with indie game studios, craft soda brands, and educational institutions. Opposes generic template designs in favour of distinct branding and memorable comic styles that actually convert.
⚡ Creative Superpowers
🎨
Character Illustration
Expressive vector characters with heaps of personality.
💻
Creative Coding
Tactile, interactive animations using Astro and Anime.js.
⚡
Brand Identity
Thick outlines and memorable sticker-like assets.
🖊️
UI/UX Sketching
Designing quirky but conversion-focused user interfaces.
📖 Sketchbook Manifesto
1
Bold Lines, No Boring Layouts
High-contrast outlines and organic shapes make brands stand out.
2
Fast, Playful, and Functional
Optimised builds with lightning-fast load times and micro-animations.
3
Collaboration is a Team Sport
Works with studios, agencies, and founders to produce production-ready assets.
🗂️ Toby's Journey Timeline
2024–Present
Senior Creative Coder @ PixelPanda Games
Vector character animations, interactive WebGL landing pages, Astro layout modules.
2022–2024
Visual Brand Illustrator @ Fizz Pop Soda
Brand repackaging, 4 flavored character blobs, marketing graphics, sticker management.
2020–2022
Frontend Developer @ Doodle Studio Agency
Responsive React apps, design token libraries, accessible cartoon-style interfaces.
2018–2020
Freelance Character Artist @ Independent
Character designs for book illustrators, streamers, and local studios.
✦ Numbers
Toonfolio By The Numbers
0+
Projects Shipped
Shipped!0+
Years Coding
Expert!0
Brands Sparked
Vibrant!0+
Doodles Sketched
Vectors!0%
Client Joy Rate
Woohoo! ✦ Kind Words
What My Clients Say
"Toby didn't just build a website; he crafted a living, breathing sandbox for our soda rebrand. Bouncy buttons, wild colors, and a 34% conversion lift. Absolute legend!"
OF
Oliver Finch
Chief Creative Officer · Fizz Pop Soda Co.
"Our conversion rates skyrocketed by 34% within the first month of launch. Toby's cartoon style somehow makes users feel safe AND excited at the same time. Pure magic!"
ML
Maya Lin
Founder · KidDo Apps
"Toby is that rare unicorn creative who excels at both vector character art and modern front-end performance. If you need someone who can sketch AND ship — he's your person."
MS
Marcus Sterling
Studio Director · PixelPanda Games
✦ My Toolbox
My Superpowers & Tools
The stack I reach for on every project — tried, tested, and cartoon-approved.
✦ FAQ
Frequently Sketched Questions
✦ Get in Touch
Let's Sketch Together
Have a project in mind? Drop a message and let's make something memorable.
Send a Drawing Request! ✏️
📧 Direct Line
📍 Location
Sketchbook City, Earth
Available for selected client gigs & illustration commissions.
🔗 Find Me Online